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Thursday, October 21, 2010

Embedded journalism

Embedded journalism refers to news reporters being attached to military units involved in armed conflicts. While the term could be applied to many historical interactions between journalists and military personnel, it first came to be used in the media coverage of the 2003 invasion of Iraq. The United States military responded to pressure from the country's news media who were disappointed by the level of access granted during the 1991 Gulf War and in the 2001U.S. invasion of Afghanistan.
At the start of the war in March 2003, as many as 775 reporters and photographers were traveling as embedded journalists. These reporters signed contracts with the military promising not to report information that could compromise unit position, future missions, classified weapons and information they might find. When asked why the military decided to embed journalists with the troops, Lt. Col. Rick Long of the U.S. Marine Corps replied, "Frankly, our job is to win the war. Part of that is information warfare. So we are going to attempt to dominate the information environment."
Gina Cavallaro, a reporter for the Army Times, said, "They’re [the journalists] relying more on the military to get them where they want to go, and as a result, the military is getting smarter about getting its own story told."
As an illustration of the control exerted over embedded reporters, the U.S. Coalition Forces Land Component Command in Kuwait pulled the credentials of two embedded journalists from the Virginian-Pilot newspaper in Norfolk, Virginia, reportedly for publishing a picture of a bullet-ridden Humvee parked in a Kuwaiti camp.
The ethics of embedded journalism are considered as controversial, while "unembedded" journalism is associated with courage and independence.

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